Because Black Friday gets bigger (and starts earlier) every year, it can be difficult to discern what the best discounts really are. We sorted through selections from the top retailers and brands to help you find all the running gear you need for the holidays—from shoes and apparel to tech like wireless headphones, smartwatches, and more. Start shopping now online, then actually enjoy Black Friday by getting in a run, not standing in line with everyone else.
*Note: Deals are subject to change through Black Friday weekend, but check back here for more updates as sales go live.
Through December 1, take 30 percent off Asics’ Gel-Quantum shoes using the code COMFORT30.
Running shoes at Finish Line—such as the Nike Epic Phantom React Flyknit, Adidas Ultraboost 19, and others—are up to 50 percent off.
From November 24 to 30, Jackrabbit has sales on tons of running shoes, apparel, and gear, as well as daily flash sales on top brands.
Non-members can get 15 percent off of New Balance running shoes, while members of New Balance’s rewards can score 25 percent off—so now’s a good time to sign up for free to get access to exclusive offers, free shipping, and more.
Nike’s Black Friday sale offers 50 percent off select styles and an extra 25 percent off already discounted products with the code SEASONMVP.
Take at least 40 percent off site-wide from November 28 to December 1.
Score up to 50 percent off Saucony shoes like the Liberty ISO and Ride ISO and get 20 percent off site wide.
Get up to 50 percent off select running shoes.
Save on tons of the best running shoe brands—including Nike, Brooks, Asics—at Zappos.
Get up to or over 50 percent off select Innov trail running shoes, plus other gear and apparel.
While the latest Apple AirPods Pro are $15 off on Amazon, you can score deeper discounts on the last-generation AirPods with a wireless charging case for $155, or the first-generation AirPods for $129.
Starting now, you can score the Versa 2 for $50 off. The special edition even comes with a free 90-day trial to the new Fitbit Premium subscription program for better guidance and coaching.
Take up to 25 percent off Garmin watches and GPS units at Amazon, including the Forerunner 35 for $100, the Forerunner 235 for $150, the Forerunner 645 Music for $245, and the Forerunner 945 for $494.
Get up to 40 percent off on outdoor apparel during Columbia’s Black Friday sale.
Eastern Mountain Sports
Get up to 65 percent off clothing and apparel at Eastern Mountain Sports. Plus, take 20 percent off one full-priced item and/or a clearance item with the code FRIDAY19 through December 2.
Lululemon’s We Made Too Much section has deals on running apparel like leggings, shorts, tops, and jackets.
Outdoor Voices’s Extra Sale has up to 50 percent off activewear like leggings, tops, and jackets. Get 25 percent off sitewide with the code THANKS25.
Because socks do make great gifts and you can never have too many, you can score new runnning socks during Swiftwick’s 25 percent off site wide sale from November 27 through December 2, plus get a free neck gaiter with a purchase of over $100.
If you spend $150 or more at Smartwool between November 24 and December 1, you’ll get a free Luci Lantern.
Take 20 percent off the whole Janji website from November 25 through December 1. Plus, if you join the Janji Collective, you’ll get an additional 15 percent off.
The North Face
The North Face is offering up to 25 percent off select items for Black Friday.
Take 25 percent off site wide from November 28 through December 1.
Runner's World+ members, save an exclusive 20% off any style of Fourlaps shorts! Get the Deal!
From Black Friday through Cyber Monday, spend $125 and get 10 percent off your next order—or 20 percent off from $250 and 30 percent off from over $500.
Save up to 35 percent on Under Armour shoes, apparel, and accessories at Amazon today.
Get up to 50 percent off outdoor gear, including 30 percent off Patagonia, 40 percent off Arc’teryx, 25 percent off Columbia, The North Face, and more.
Dick’s Sporting Goods
Get up to 50 percent off footwear, treadmills, and other sports and outdoor equipment.
Until December 3, take 20 percent off your entire order at L.L. Bean with the code THANKS20.
Nathan Hydration will have a site-wide 25 percent off sale running through December 3.
Save up to 35 percent on BioLite’s headlamps and other lightning products during its holiday sale.
Through December 3, if you purchase a Peloton treadmill, you’ll get “the Essentials” accessory pack worth $229 for free, which comes with an exercise mat, two sets of weights, and resistance bands.
Runner’s World has paired with Runcoach to offer a personalized training program for 50 percent off, whether for the monthly or annual coaching membership.
Runner’s World 2020 calendars are 38 percent off on Amazon. At just under $10, it’ll make a great gift to yourself or another runner in your life and provide inspiration to improve your training through the year.
Until December 4, save up to $200 at Theragun, including $200 off the G3PRO, $100 of the G3, and $50 off the Liv.
Through Black Friday, Tough Mudder is offering open ticket discounts if you sign up for an event for 2020.
Art of Sport
From Thanksgiving through November 1, get 20 percent off at Art of Sport, which sells skincare products for athletes, using the code SAVE20.
Walmart’s site has thousands of early Black Friday deals—on electronics, small home appliances, toys and games, and more—to shop now for all people on your list. For our running-specific recommendations, check out our favorite tech deals at Walmart too.
The largest online retailer will have many deals leading up to and during Black Friday weekend on anything else you may need in addition to running gear, but be sure to check back regularly, since the site frequently has daily deals and “lightning deals” that change from hour to hour. Shop some of our favorite products below.
Runner’s World Subscription
While you’re on Amazon, don’t forget to sign up for, renew, or gift a subscription to the Runner’s World print magazine for 2020.