At Runner’s World we passionately believe that running is for everybody... and that
means every body.
Our mission is to open up the joys and rewards of this wonderful sport to all and help to build a stronger, more inclusive runners’ world.
From the feedback and stories shared with us, we have become aware that for some, the perception that their bodies don’t fit the 'traditional' image of a runner can be a barrier to participation and enjoyment. It can mean some don’t feel they are fully part of the running community, don’t feel comfortable calling themselves runners or, worst of all, don’t feel able to take those first steps.
This may stem from comments received in the real or virtual world, or from images
on the internet and social media or in the running industry’s advertising campaigns.
It may also have come from images of runners on the covers of magazines like ours, but for anyone worried that what they see in the mirror doesn’t match what they believe they’ve been told a runner should look like, we have a clear message: if you have a body, whatever size and shape it is, and you run, no matter how fast or how far, then you have a runner’s body.
This is the message we aim to deliver through our Running is for Every Body campaign, to ultimately inspire and enable more people to run, whatever their shape or size. On this page you'll find inspiring stories of runners we've spoken to who have outrun negativity and show that everyone has an equal place in our runners’ world, as well as an interview with our February cover star Shareefa J – a passionate and eloquent campaigner for body-positivity. There's also ideas and advice on buying kit for all body shapes and training plans for those looking to take their very first steps.